5 More Tips for a Killer Craft Show
I'm just gonna say it. The Girls Night Out Pop-Up was awesome! If you made it out you know. Becca from Savannah Jane did a superb job getting us all in the same place at the same time!
The shops involved were:
SoSis, Mimosa by M.E., Kismet Cosmetics, Annie Claire Designs, April Mae Boutique, Savannah Jane, FaithLoveCraft, and ETCH. I swear you guys, go check them out. They super-duper rock!
After the show, I rounded up all the lady-makers and asked them what advice they would give to make sure a show goes awesome. Here are those tips:
"It's all in the details! We try to customize everything, adding our own personal touch to everything we sell/produce. Just by spending the extra time in really designing our display/marketing materials have made all the difference in catching the crowd's attention." - Mallory & Zoe (ETCH)
"[Don't worry about] having a set of rules and instructions dictating how everything is going to go. Let yourself relax and go with the flow a bit, because nothing has ever, or will ever goes as planned." Having a modular table scape is perfect. If you forget something, just make it work. If its your first or fifteenth show, it's still going to happen. - Becca (Savannah Jane)
"Packing bags with extra inventory is no fun. As our inventory continues to grow, we realize that we need to come up with a better solution for unloading, packing, restocking, etc. We'll have that covered before our next colab." - Chelsey (SoSis)
You don't need to bring the kitchen sink with you to shows! Have enough to make your table look stocked, and some in the back, but no one needs to see every single thing you made that season. This can be difficult for designers who make mostly OOAK pieces. So use common sense. I've seen it done well, but only by the most seasoned craft show veterans. - Amelia (Little Eli)
"[You need] some sort of lighting! I have done many of these pop ups and, especially with cosmetics, the customers need a light to see. So I made my own transportable hollywood mirror. This provided a lot of light, not just for my table, but for others. But bring extra lightbulbs, because one might break!" - Caitlin (Kismet)
"Lighting can make a WORLD of a difference!" You need to think about it ahead of time and plan for it. Bring plugs, lights, anything you might need. This is a case where you want to be over-prepared. - Chelsea (FaithLoveCraft)
"Make sure customers can touch and feel what you are selling! It helps when they can feel the product instead of having it all individually wrapped up and on display." (If a customer can pick up an item, feel it, or try it on, they create an emotional bond and are more likely to buy it.) - Chelsea (FaithLoveCraft)
"Be sure to have printed materials with you, so when potential customers see your products, they can have a little card with your website and social media information to take with them. This is very important!!!" - Caitlin (Kismet)
"Network! Network! Network! It doesn't have to be icky. Talk with everyone, hear everyone's story. It's inspiring to talk to the other vendors and hear how they created their business. Everyone has valuable advice to offer and new friendships to be made!" - Mallory & Zoe (ETCH)
"Collaboration is the best. Working with so many talented artists made the Girl's Night Out pop-up a true team effort. It drew more people to the event and it allowed us to meet local vendors who are working through many of the same challenges as us. Having the opportunity to collaborate is always something we want to take advantage of!" The maker community is a very welcoming one. Ask us questions! - Chelsey (SoSis)
Again, thanks to all the ladies to worked together to make this event a success!
Below are more pictures from the night. All photos are from Taylor Gonsoulin Photography. It was such a great idea to get a photographer to come, and I am soo glad it worked out!